The Woodstock Music & Art Fair—informally, the Woodstock Festival or simply Woodstock— was a music festival in the United States in 1969 which attracted an audience of over 400,000.
Scheduled for August 15–17 on a dairy farm in the Catskill Mountains of southern New York, northwest of New York City, it ran over to Monday, In Sullivan County, Bethel is 43 miles (70 km) southwest of the town of Woodstock in adjoining Ulster County.
After local residents quickly shot down that idea, Lang and Kornfeld thought they had found another possible location in Saugerties, New York.
But they had misunderstood, as the landowner's attorney made clear, in a brief meeting with Roberts and Rosenman.
Burt Cohen, and his design group, Curtain Call Productions, oversaw the psychedelic transformation of the office.
Unpersuaded by this Studio-in-the-Woods proposal, Roberts and Rosenman counter-proposed a concert featuring the kind of artists known to frequent the Woodstock area (such as Bob Dylan and The Band).Woodstock was designed as a profit-making venture, aptly titled "Woodstock Ventures".It famously became a "free concert" only after the event drew hundreds of thousands more people than the organizers had prepared for.Those without tickets simply walked through gaps in the fences, and the organizers were forced to make the event free of charge.Though the festival left its promoters nearly bankrupt, their ownership of the film and recording rights more than compensated for the losses after the release of the hit documentary film in 1970.During the sometimes rainy weekend, 32 acts performed outdoors before an audience of more than 400,000 people.